In 90 days we build your market position with the people who sell it.
Gartner puts a number on it. B2B buyers spend just 17 percent of their purchase time meeting with suppliers. When they're weighing several, any one rep may get 5 or 6 percent.
Your sales team gets limited time with the buyer. The rest of the time your market position is doing the work, or failing to. If it's a decade old, you aren't losing deals. You're never in them.
Marketing doesn't set the agenda here. Your reps do.
They're the ones in the room. They hear the objection before anyone else does, they know which pitch dies on slide four, and they know what a buyer says right before they go quiet.
That is the most valuable information in your company, and almost nobody is writing it down.
If your sales team won't use it, we didn't do our job.
We are a sales led marketing agency. Your sales team tells us what the market is saying. We build what answers it.
Marketing built for one position earns its keep there and nowhere else. The first thing we do is find out which position you're actually in.
You're not in the deal. Buyers build their shortlist without you on it.
Presence where the evaluation happens, before anyone picks up the phone.
You're in the deal, but you're the unfamiliar option against a known incumbent. You win on price or you don't win.
Proof. Evidence that makes choosing you defensible inside their organization.
You're chosen, and you're not defending price. Reliability is assumed before the first call.
Years of consistency. This is the destination, not the purchase.
An acquisition, a merger, a rollup. Internally the deal is done. Externally the market still sees what it saw before, or sees the old names, or sees nothing at all. Your sales team is selling the thesis with materials built for the legacy, and every call opens with ten minutes of explanation instead of a conversation.
You added a capability, a line, or a market. Your reps are explaining it from scratch on every call because nothing you've published says you do it. The buyers who need it are calling someone else.
When revenue depends entirely on the founder's relationships, a buyer sees risk. When demand exists without you, they see an asset. That difference shows up in the multiple.
Your competitors look current and you don't. You're still winning work, just fewer deals, more slowly, and more often on price. Nothing broke. You just stopped being considered.
Four different roads. The same problem. The same 90 days.
Propel moves at the speed of your sales cycle. Three positions, one quarter, and what your reps say holds up when they're not in the room.
We establish where you actually stand: the position you're in and the specific gap holding you there. Your sales team is in the room for this, not briefed afterward.
We build the path to the next position. The position your reps can defend, the assets they actually need, and the roadmap that says who does what and when.
We put it in market and in your reps' hands. When a rep tells us something isn't landing, we rebuild it inside the 90 days.
We don't hand you a plan. Plans sit in drawers. We leave you with a system that keeps running after we're gone.
Marketing can't move your market position by itself. Neither can sales. The movement happens where they meet, which means we need more from you than a signature.
If your organization can't commit to that, we're not the right partner, and we'll say so before you write a check.
A standalone engagement. We work with your leadership and your sales team to establish where you stand, what's holding you there, and what the next position would take.
You get a clear answer whether or not you continue with us. If you do, the fee applies to your 90 day engagement.
Tell us where your company is right now. We'll tell you which position you're in and what it would take to move.